7. Goals and Strategies
InternetGurus has several goals it
wishes to achieve. The following sections outline the company's business goals,
keys to success, and future plans.
7.1 Business Goals
Financially, InternetGurus has a
tremendous opportunity. However, in order for this to happen, the company must
achieve its sales goal, which is outlined below:
|
Income Projection
For years ending
August - 2005, 2006, 2007
|
|||
|
Income
Category
|
Year 1?
|
Year 2?
|
Year 3?
|
|
Web
Site Des. Hrs. - $135
|
194,400?
|
307,800?
|
396,900?
|
|
Cust.
Prog. Hours - $135
|
48,600?
|
81,000?
|
113,400?
|
|
CD-ROM
Development
|
10,000?
|
10,000?
|
10,000?
|
|
Database
Design - $115
|
35,880?
|
48,300?
|
60,720?
|
|
Proj.
Mgmt. Hours - $75
|
18,000?
|
18,000?
|
18,000?
|
|
Qual.
Assurance Hrs - $85
|
20,400?
|
25,500?
|
25,500?
|
|
Network
Mgmt. - $75
|
10,800?
|
10,800?
|
10,800?
|
|
Copywriting
Hours - $80
|
14,400?
|
14,400?
|
14,400?
|
|
Total
Income
|
352,480?
|
515,800?
|
649,720?
|
|
|
|
|
|
7.2 Keys to Success
There are several keys to InternetGurus'
success. These keys include:
Establish prominent clients early - The key to
fast market penetration for InternetGurus is to establish a few prominent
clients early. This will give the company credibility in the marketplace and
allow InternetGurus to use existing customers as referrals.
Under-promise and over-deliver - Nothing sets
a service company apart from its competition that under-promising and
over-delivering. Whether it's coming in under budget, finishing a project
early, or just giving the client more than they expected, this practice will
leave a client feeling positive about InternetGurus.
Train and retain team members - Since the
Duluth market is small, but growing, it is important that InternetGurus.com
keep its staff, pay them well, and offer many training opportunities.
Disgruntled employees can lead to future competitors.
7.3 Future Plans
Upon the successful launch of
InternetGurus, Michelle Richards wishes to explore establishing a technology
consulting business. Before joining Microsoft, Ms. Richards was a technology
consultant for IBM. She believes that both businesses could build off one another
and provide existing InternetGurus customers with value-added services.
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