6. Operating Plan
InternetGurus has a simple operating
plan: 1) Locate and lease suitable office space; 2) Fill it with the
appropriate "tools of the trade;" 3) Hire the best talent available;
and 4) Build the InternetGurus client list.
6.1 Location
InternetGurus will be located in
downtown Duluth, Minnesota. Several potential locations have been identified,
including the recently renovated Harbors Inn, which offers four floors of
rentable office space, and the Chambers Building, a building that houses
several high-tech and low-tech companies. Both buildings are leasing office
space at $13 per square foot.
Office space needed by InternetGurus is
limited to simple offices or cubicles for team members, a reception area, and a
meeting room. Most client visits will be off-site so workspace will be
primarily used by InternetGurus programming staff and for account managers to
make phone calls to setup client meetings.
6.2 Facility
InternetGurus initially requires office
space suitable for housing six full-time employees, and their equipment.
Additionally, a reception area and meeting room are also desired.
Several downtown Duluth locations have been
identified and rentable space is available for around $13 per square foot per
year. InternetGurus believes it will require 1,750 square feet. Most landlords
have offered to remodel its offices to accommodate InternetGurus desired
layout. Follows is a breakdown of the space required:
> 5 offices/cubicles - 200 sq. feet
each
> 1 reception area - 400 sq. feet
> 1 meeting room - 350 sq. feet
Total office space required = 1,750 sq.
feet
6.3 Operating Equipment
In order for InternetGurus to begin
operation, the company needs to purchase some equipment, including:
> 4 desks, chairs, and filing
cabinets (possibly cubicles) = $8,000
> 1 reception desk and chair = $2,000
> 7 workstations, 2 network printers,
and 2 servers (1 workstation and server for testing) - $20,000
> Software purchases - $15,000
(outlined in the Appendix)
6.4 Personnel Plan
In addition to Michelle Richards,
InternetGurus' owner and founder, the company will hire five full-time
employees. Their responsibilities and corresponding salaries will be as
follows:
1 Full-time Receptionist/Office Manager
- $24,000
2 Full-time Programmers - $40,000
2 Full-time Account Managers - $30,000
1 General Manager/Programmer - Ms.
Richards - Owner distribution of $4,500 in year 1, $6,500 in year 2, and $8,500
in year 3.
The enclosed financial projections
assume a 10 percent year-over-year raise for the five salaried employees.
6.5 General Operations
InternetGurus will maintain a standard
40-hour workweek and operate from 8 a.m. to 5 p.m. Monday through Friday. All
team members are salaried, but may need to work additional hours in order to
meet customer deadlines. Both targeted office buildings are handicap accessible
and meet all Duluth fire and building codes.
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